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Feb 14, 2026
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LONG
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The 2026 Winter Olympics will generate a "4.5 billion economic impact" with fresh injections of private money into sponsorship and ticketing. The Olympics serve as a hard catalyst for tourism and infrastructure. High-end hospitality chains will see increased pricing power (RevPAR) as the "new wealthy" residents and Olympic tourists converge on the city. LONG. The "influx of affluence" requires high-end accommodation and services. Cost overruns on Olympic infrastructure or logistical failures during the games. |
Bloomberg Markets
Why The Ultra Rich Are Moving to Milan...
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